Making a lasting impression on a consumer is a process that needs excellent packaging, and it is more than just a box or label. What is the right way to make the product visible on the shelves? Customers never know about a product that he has not used before, so by observing the packaging, he decides to pick the product that looks good. Leaving a lasting impact now becomes easy with the right tool. To fulfill this demand, designers need such types of designing tools that help them bring their creative thinking to life.
Your search for a tool that can help you elevate your design skills is over. This article will show you which tools are most suitable for you if you read it to the end.
Adobe Illustrator
This is a tool that is used worldwide, and the reason why this is loved and recommended by thousands of people is the way they create scalable designs for packaging with very high precision.
Illustrator is vector-based software, which means designers can make any kind of logo, typography, and layouts for packaging. The design created on this can be used on all sizes, whether you want to use it on a small box or a large It works for all while the quality will be the same due to its scalable artwork.
For developing the visual element of any packaging design, every designer needs a complete range of tools for coloring, editing, and designing, and luckily this tool has them all.
Adobe Photoshop
In the modern age, packaging manufacturers can create packaging that reflects modern trends easily using Adobe Photoshop. Photoshop is a bit different from Illustrator in making graphics for packaging. It is pixel-based software that allows users to edit any kind of graphic or picture. This software is focused on editing photos and specializes in creating texture that makes your design shine differently.
We can change the picture quality from low to high by sharpening details, finding and removing errors in areas that need perfection, and also the colors that require enhancement. All of these changes in an image allow them to become more visible and deserve appreciation. Adding or removing any element from any picture or design is not a big task if you have Photoshop. Texture in anything turns it from a simple look into a more appealing one, so by using this software we can add texture to make it look more realistic.
CorelDRAW
With the combination of bright colors, sharp lines, and unique shapes, we can create designs that have superb quality, allowing you to use them anywhere, no matter whether your packaging is small or big. Without worrying about the size, this software gives the flexibility to create clear and high-quality logos like Adobe Illustrator.
Do you want to know what makes Coreldraw an ideal option for beginners? One specialty of this software that attracts a lot of beginners is its easy-to-use interface. There is no such thing that designers can miss; this designing software has all the essential tools that are must-haves for making artwork.
Canva
If you ask me to define this in one word that separates this software from its enemies, that word would be a time saver. Yes, you heard it right. If you want to create a design for your packaging without knowing design knowledge, or in a very short period, this is the one you should try.
I know you are thinking about how a layman can create a design with stunning looks, so let me explain how. You can find a wide range of pre-made templates over here, which you can also customize in the way you want them to look. Simply drag the template that you think effectively defines your messages to your customers, and you are good to go.
Adobe Dimension
How can I miss the process of making mockups in the packaging industry? Before going to the final production, customers want to see how their packaging looks and whether they are going in the right direction or not. Mockup is the reflection of the final product that allows a customer to see how it works, and for that purpose, Adobe Dimension is known as the expert.
By using this software, you can place your design and company logo on the packaging mockup to know if your design needs changing or if it's fine. In this way, you not only save time but also save money that is lost in making packaging with useless artwork.
Conclusion
Elevating the product presence on the shelves is not a difficult task if the right tools are used for creating their designs. The tools I shared with you encourage you to use your creativity and bring your ideas to life by making packaging that lasts for every customer's mind.